SEABROOK CRISPS – BAGS OF HEART, BAGS OF NORTHERN SOUL
Seabrook Crisps has bags of heart and bags of northern soul. Founded in Bradford in 1945, the brand began when a fish & chip shop owner fried crisps for queuing customers. A mislabelled order changed C. Brook to Seabrook, and Seabrook Crisps was born.
In 2018, Seabrook was acquired by global snacks business Calbee, Japan’s #1 savoury snack producer1. A much-loved household name, Calbee has been making delicious, nutritious snacks for over 70 years.
Since joining forces, Calbee UK has grown from strength to strength, with Seabrook becoming the UK’s #2 crisp brand2.
While Seabrook's growth began with core crisps, this challenger brand has evolved its offering into new formats and occasions, meeting more consumer needs and reaching more snacking moments.
Seabrook remains committed to quality and innovation, introducing exciting new flavours and Grab Bags; this pub-friendly format builds upon Seabrook's long-standing heritage with this important channel.












